From OEM to self-owned brand, how does this company counter the foreign high-end market?
In the era of severe displacement of the industrial sector, the manufacturing industry that once propped up the economic miracle of Taiwan has rapidly faded. The operator
Why insist on being a brand?
In the era of severe displacement of the industrial sector, the manufacturing industry that once propped up the economic miracle of Taiwan has rapidly faded. The operators of various industries have shown their transformation and survival. Some have moved to China and Southeast Asia where production costs are lower, and some are established. Going in a more precise direction and raising the competitive threshold, another option is to switch from OEM to brand!
In the imagination of many traditional factory owners, OEM and private brands are only one line apart. It seems that by adding design, packaging and branding a new logo, they can claim to be a brand. As long as they can cross this line, they will be hard to manufacture. The merchandise is no longer earned by the brand customers for most of the profits, and since then it has been flying! It’s just that many factories have been on the road to creating their own brands for many years, but there are only a handful of successful ones!
It is a family factory specializing in the design, development and manufacture of zinc alloy products! Compared with silver, copper and stainless steel, ordinary people are unfamiliar with zinc. However, zinc alloy has good ductility and easy shaping. After processing, it can be widely used in various daily necessities!